7777x Privacy Policy

1 Introduction

7777x ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of every individual who uses our online casino and sports betting services. This Privacy Policy ("Policy") sets out in plain, clear English the types of personal data we collect from registered players and website visitors, the purposes for which that data is used, the parties with whom it may be shared, the period for which it is retained, and the rights available to you under applicable data protection principles.

This Policy applies to all personal data processed in connection with the 7777x website at https://7777x.bar, its mobile-optimised interface, its customer support channels, and any other service offered under the 7777x brand. It should be read alongside our Terms & Conditions and our Responsible Gaming policy, both of which contain additional provisions relevant to the processing of your personal data in specific contexts.

If you have any questions about this Policy or about how 7777x handles your personal data, please contact our Data Support team at [email protected] at any time. Our support team is available 24 hours a day, 7 days a week, including all Bangladeshi public holidays.

2 Data Controller

For the purposes of this Privacy Policy, 7777x is the data controller responsible for the personal data collected through the platform. As data controller, 7777x determines the purposes and means by which your personal data is processed. All data-related enquiries, subject access requests, and deletion requests should be directed to our dedicated support address: [email protected].

7777x processes the personal data of players primarily located in Bangladesh. The platform operates in English and all data-related communications — including responses to access requests and deletion requests — will be conducted in English.

3 Data We Collect

7777x collects several categories of personal data. The specific data points collected depend on the nature of your interaction with the platform. The table below summarises the main categories:

3.1 Data You Are Not Required to Provide

Certain optional data — such as your preferred sporting events or game categories — may be inferred from your gaming activity and used to personalise your platform experience. You are not required to explicitly provide this data; it is derived from observable usage patterns. You may request that this profiling activity be restricted by contacting our support team.

4 How We Collect Data

4.1 Directly from You

The majority of personal data we hold is provided directly by you when you register an account, complete the KYC verification process, make a deposit or withdrawal, engage with customer support, participate in a promotion, or respond to a survey or feedback request.

4.2 Automatically Through Platform Use

When you access the 7777x platform, certain technical data is collected automatically through server logs, cookies, and similar tracking technologies. This includes your IP address, the pages you visit, the duration of your sessions, and the device and browser you use. This data helps us maintain platform security, investigate suspicious activity, and improve the user experience for players across Bangladesh.

4.3 From Third-Party Sources

In limited circumstances, 7777x may receive personal data about you from third-party sources. This may include fraud-prevention databases, identity verification agencies, or payment processors such as bKash, Nagad, Rocket, and Upay confirming the status of a transaction. Any data received from third parties is handled with the same standard of care as data you provide directly.

5 Purpose & Legal Basis for Processing

7777x processes personal data only where a lawful basis exists. The following table summarises the primary purposes for which we process data and the corresponding legal basis for each:

6 Data Sharing

7777x does not sell or rent your personal data to any third party. We share personal data only with a limited set of trusted partners where sharing is strictly necessary to deliver our services or to comply with our legal obligations. The categories of third parties with whom data may be shared are as follows:

6.1 KYC and Identity Verification Providers

To comply with our mandatory Know Your Customer obligations, 7777x works with accredited identity verification providers. These providers receive copies of the identity documents you submit and return a verification result. They are contractually prohibited from retaining or using your documents for any other purpose.

6.2 Payment Processors

To facilitate deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank, 7777x must share relevant financial data — such as transaction amounts and account identifiers — with the respective payment processor. Each processor operates under its own privacy policy and data security standards.

6.3 Game Technology Providers

Certified game providers including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi may receive anonymised or pseudonymised player session data as part of the technical integration required to deliver their games on the 7777x platform. No directly identifiable personal data (such as your full name or ID number) is shared with game providers.

6.4 Legal and Regulatory Authorities

7777x may disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law, court order, or regulatory instruction. 7777x will comply with such requests to the extent required by law and, where legally permissible, will notify affected players of any such disclosure.

6.5 Fraud Prevention Services

In cases of suspected fraud, multi-accounting, or money laundering, 7777x may cross-reference player data against industry fraud-prevention databases. This processing is carried out under a legitimate interest basis to protect the integrity of the platform and the interests of all genuine players.

7 International Data Transfers

Some of 7777x's third-party service providers — particularly game technology partners such as Evolution Gaming, Pragmatic Play, and Ezugi — operate from jurisdictions outside Bangladesh. Where personal data is transferred to a third country, 7777x takes steps to ensure that appropriate safeguards are in place, including contractual clauses that require the recipient to protect your data to a standard consistent with this Policy.

8 Data Retention

7777x retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to any longer retention periods required by applicable law. The following retention guidelines apply:

• Active account data: Retained for the full duration of the account's active life and for a minimum of five years following account closure, to satisfy financial record-keeping and AML obligations.
• KYC documents: Retained for a minimum of five years following account closure. Original document images are deleted thereafter unless a regulatory hold is in place.
• Transaction records: Retained for a minimum of seven years following the date of each transaction in accordance with standard financial record-keeping requirements.
• Support communications: Retained for three years following the closure of a support ticket, after which they are anonymised or deleted.
• Technical / log data: Retained for up to 12 months for security analysis purposes, then deleted.
• Cookies and session data: Retained for periods specified in Section 10 (Cookies & Tracking) below.

When personal data is no longer required and no legal retention obligation applies, 7777x deletes or permanently anonymises the data in a secure manner, such that it can no longer be linked to any individual.

9 Security Measures

7777x employs a layered security architecture to protect the personal data of all registered players. Our key security measures include:

• TLS 1.3 encryption in transit: All data transmitted between your browser or device and the 7777x platform is encrypted using Transport Layer Security version 1.3 — the current industry benchmark for secure web communications.
• AES-256 encryption at rest: Personal data stored on 7777x servers is encrypted at rest using AES-256, the same standard used by international financial institutions.
• Two-factor authentication (2FA): Players are strongly encouraged to enable 2FA on their accounts. 7777x uses 2FA internally for all staff access to production systems containing player data.
• Access controls: Personal data is accessible only to those 7777x staff members whose job function requires it. Access is role-based, logged, and reviewed regularly.
• Regular security assessments: 7777x conducts periodic vulnerability assessments and penetration tests on its platform infrastructure to identify and remediate potential security weaknesses before they can be exploited.
• Incident response: In the event of a data breach affecting your personal data, 7777x will notify affected players promptly and take immediate steps to contain and remediate the incident.

10 Cookies & Tracking Technologies

The 7777x platform uses cookies and similar tracking technologies to deliver a functional, secure, and personalised experience. Cookies are small text files stored on your device when you visit a website. The following categories of cookies are used by 7777x:

10.1 Strictly Necessary Cookies

These cookies are essential for the platform to function correctly. They enable core features such as session management, authentication, and security checks. They cannot be disabled without breaking platform functionality. No consent is required for strictly necessary cookies.

10.2 Functional Cookies

Functional cookies remember your preferences — such as your preferred game categories or notification settings — to improve your experience during return visits. These cookies do not track your activity for advertising purposes.

10.3 Analytics Cookies

Analytics cookies collect aggregated, anonymised data about how players navigate the 7777x platform — for example, which pages are visited most frequently and where technical errors occur. This data is used exclusively to improve platform performance and user experience. Analytics cookies are processed on a legitimate interest basis and do not identify you personally.

10.4 Managing Cookies

You can manage or disable non-essential cookies through your browser settings. Please note that disabling functional or analytics cookies may affect the quality of your experience on the 7777x platform. Strictly necessary cookies cannot be disabled via browser settings without causing the platform to malfunction.

11 Your Rights Over Your Personal Data

As a registered player on 7777x, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team at [email protected]. We will acknowledge your request within two business days and aim to fulfil it within 30 calendar days.

• Right of Access: You may request a copy of the personal data that 7777x holds about you, along with information about how it is being processed.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you may request that we correct it. You may also update your contact details directly within the account settings panel.
• Right to Erasure: You may request that 7777x delete your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent. This right is subject to legal retention obligations — for example, transaction records that must be retained for regulatory purposes cannot be deleted on request.
• Right to Restriction: You may request that 7777x restrict the processing of your personal data in certain circumstances, such as while the accuracy of data is being contested.
• Right to Data Portability: Where processing is based on your consent or on the performance of a contract, you may request that we provide your personal data in a structured, machine-readable format so that it can be transferred to another service provider.
• Right to Object: You may object at any time to the processing of your personal data for direct marketing purposes or where processing is based on legitimate interest grounds. We will honour objections to marketing immediately.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

12 Minors & the 21+ Policy

The 7777x platform is strictly restricted to adults aged 21 years or older. We do not knowingly collect personal data from individuals under the age of 21. If during the KYC verification process it is determined that a registered player is under 21, the account will be closed immediately, any balance will be returned to the verified payment source where feasible, and all personal data associated with that account will be deleted promptly, subject to any legal retention obligations related to the closure.

Parents and guardians are encouraged to make use of parental control and internet filtering software to prevent access to gambling platforms by children and young people. If you believe a minor has registered an account on 7777x, please contact us immediately at [email protected] so that we can take swift action.

13 Changes to This Privacy Policy

7777x reserves the right to update or amend this Privacy Policy at any time. When material changes are made, registered players will be notified via the email address associated with their account or through an on-platform notification. The "Last Updated" date at the top of this page will be revised to reflect the date of the most recent changes.

Your continued use of the 7777x platform following notification of any update to this Policy constitutes your acceptance of the revised version. We recommend that you review this page periodically to stay informed about how 7777x protects your data. Archived versions of this Policy are available on request from [email protected].

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that 7777x holds about you, please contact our Data Support team through any of the following channels:

• Email: [email protected] — for data rights requests, consent withdrawals, and privacy enquiries. We aim to respond to all data-related emails within two business days.
• Live Chat: Available 24/7 directly through the 7777x platform. For urgent account security or potential data breach concerns, live chat is the fastest way to reach our team, with average response times under 10 minutes.

All privacy-related communications are treated as strictly confidential and are handled by trained support agents with specific data protection responsibilities. Our team operates 24/7, every day of the year — including Eid, Pohela Boishakh, Victory Day (December 16), and Independence Day (March 26).